The company behind “Kim Kardashian: Hollywood,” the addictive mobile game that’s been downloaded more than 28 million times, is partnering with Katy Perry on a similar game.
Glu Mobile said in a statement today that it will introduce the game, which will include Perry’s voice and likeness, in late 2015 as part of a five-year partnership with the singer. Glu noted in an earnings presentation today that Perry has more than 170 million fans on various social platforms compared with Kardashian’s 78 million, which could make it an especially lucrative deal.
Perry “is a cultural icon and we expect to translate key elements of her success into an innovative, highly entertaining mobile experience,” Glu CEO Niccolo de Masi said.
“Kim Kardashian: Hollywood” has been a cash cow for Glu Mobile, which successfully turned a national fascination with Kim Kardashian West into an app that many found just as addictive as say, Candy Crush Saga. Through the game, players work to achieve fame in virtual Hollywood under the tutelage of a pre-programmed, animated Kim. They travel to Kim’s regular haunts and interact with her sisters and mother. While it’s free to download, users can spend actual money on energy and outfits for their virtual selves to really make it in Tinseltown.
This fame and simulated interaction with the life of Kim has proved coveted. The Kardashian game raked in $74.3 million in sales for Glu last year, or more than one-third of its revenue, and spent seven months on a list of the nation’s top 30 grossing iPhone games, the company said today. (The figure may be disappointing to some, however; one analyst told Bloomberg News this summer that the game might bring in $200 million in in-app purchases.)
Executives noted on today’s call that “a real living, breathing, evolving person” is “perfect for game play.” They added that the company performs a “careful analysis” of where celebrities are going in the next three to five years when determining partnerships.
Glu’s second-biggest game by sales last year was “Deer Hunter 2014”, followed by “Eternity Warriors 3,” “Racing Rivals” and “Dino Hunter: Deadly Shores.”
In October, Glu’s CEO, Niccolo De Masi noted the Kardashian game “is unique, as you know, in that it mirrors a lot of what’s happening in the real world in the virtual space.”
From left: Lil’ Kim in 1999, in 2012, and in February 2014.
Last year, rap legend Lil’ Kim was mocked relentlessly for a face that the Huffington Post described as “hamster cheeks, smooth complexion, and Michael Jackson nose.” Like Zellweger, Lil’ Kim had been relatively absent from the spotlight for some time since her years as a multiplatinum-selling rapper, one of hip-hop’s few female stars. When she appeared in 2013 at events in West Hollywood and New Jersey with high, prominent cheekbones, full lips, a tapered nose, and lighter, tighter skin, she, too, was considered “startlingly unrecognizable.” Yet, outside of a few fan comments on articles, there was no “leave Lil’ Kim alone,” nor were there dozens of web writers critically examining the culture that condemned her. Instead, on Twitter, several users likened her face to plastic masks worn by murderers in last year’s horror hit The Purge. By contrast, Zellweger’s transformation has exposed an “imbalanced culture,” “savage news cycle,” and “horrible face-shaming.”
The Lil’ Kim example, while parallel, is admittedly not a perfect one. Lil’ Kim had been slowly transforming her face for some time, looked markedly more different than Zellweger’s (whose didn’t look that much different), and some of her alterations — the apparent skin lightening, the nose job — seemed to show a woman who was not only trying to achieve a more youthful look, but also a whiter one.
Nonetheless. Didn’t she also deserve the right to make her own choice without being “face shamed”? And why was she forced, through her rep, to issue a harshly worded statement in her own defense, while Zellweger was able to make gracious comments after what seemed like the bulk of online news media was already on her side?
Getty Images Anthony Harvey
Getty Images Craig Barritt
Lil’ Kim isn’t the only black celebrity who hasn’t had the luxury of getting defended by the court of online opinion. Nicki Minaj has been questionedendlessly about the legitimacy — or, rather, lack thereof — of her signature derriere, as well as her face. Yet, while many feminists have debated and defended her sexuality and lyrics, they’ve been relatively (though not completely) quiet on her right to have whatever plastic surgery she wants and get people off her back(side).
Or, look at Kim Kardashian, whose history of dating black men, ample curves, and ethnic ambiguity proximate her in many minds closer to blackness than to whiteness. Like Minaj, the solution to the “riddle” of whether Kardashian’s butt, nose, or post-pregnancy weight loss are natural has been debated over and over and over again — instead of holding her up as an example of the impossible demands put upon female celebrities (and despite her repeatedanswers).
While the defense of Zellweger was ultimately a necessary feminist act, it was also an exclusionary one, born of a casual hypocrisy not unlike that which propelled the names of Jennifer Lawrence, Kate Upton, and Ariana Grande to the headlines of the celebrity nude leak scandal while burying those of Jill Scott, Gabrielle Union, and Keke Palmer. Zellweger’s beauty — artificial or not — is something to cherish and protect, while the beauty of women like Lil’ Kim, Minaj, and Kardashian simply isn’t.
As if that weren’t enough, the “damned if they do, damned if they don’t” paradox that women in Hollywood face when it comes to plastic surgery carries an extra edge for those of color. As explored in Maureen O’Connor’s lengthy article on the trend of “ethnic plastic surgery” earlier this year, many of the procedures undergone by women of color are seen — usually by white people — as an attempt at “Westernizing” (read: whitening) themselves. Rather than just famous people trying to keep up like everyone else in Hollywood, celebrities of color who go under the knife are also stripped of their agency and authenticity. At best, they’re victims of a majority that doesn’t grasp that perhaps not everyone actually needs (or wants) to look like them. At worst, they’re race traitors.
All women have the right to not be shamed for plastic surgery. But they’ll have a much easier time of it if they’re white and already conform to a normative standard of beauty that is also defined by whiteness. Should Zellweger have been defended? Absolutely. But so should Lil’ Kim. Until that happens on as broad a scale, our “feminism” will be nothing more than plastic.
Kim Kardashian is well-known for her dark, exotic look — amongst other, more curvaceous things. But during Monday night’s broadcast of the Teen Choice Awards, the 28-year-old reality star showed off her new lighter locks.
“This time it’s for real, guys! I went blonde!!! I had been considering it ever since I wore that blonde wig, and I just decided to go for it!!,” Kardashian said on her blog. “I am really loving it!”
No one goes home tonight, because of the forced departure of Misty May-Treanor due to her injury, but the judges scores will be additive next week, so the low couple at the bottom of the totem pole will have ground to make up in the votes next week.
It comes down to who “WOULD” have been going home rather than who will… for now.
In no particular order, they call out the names, only saying that the last couple has the lowest point total.
1. Brooke & Derek
2. Cloris and Corky (Please!)
3. Maurice & Cheryl
4. Susan and Tony
5. Cody and Julianne
6. Lacey and Lance
7. Warren & Kim
8. Toni and Alec
9. Rocco and Karina (dead last, but they survive)
This show is really getting boorish. We are kind of sick of the show dragging along Cloris. It is a sad joke that is either being supported by the show by fixing the vote for publicity, or it is announcing that this show is the replacement for Lawrence Welk.
If Cloris survives next week, we will take a week off from coverage until she is hopefully gone.
Misty May-Treanor is done. She sprained her ankle in practice. She wouldn’t win, so it was a good time to get out. She ruptured her Achilles tendon. So, that is a pretty major injury. And what is interesting about it is that she is the most athletic of anyone here. We hope it wont hurt Misty in volleyball. We know she is competitive, but her age is catching up.
Susan & Tony (7/10)
Susan looks so amateurish. Her movements are like she is dancing karaoke. She looks like someone learning how to dance. Tony, of course, is great, and leads her about, which helps, but she isn’t very good. Her leg lifts get all of six inches off the floor. Tony can throw her around because she is petite, but she doesn’t have it quite. Tony’s legs are much faster and hide her flaws well. And you have to give the gal a point for having fun and effort. Judges: 21.
Lance & Lacey (8/10)
Last week the judges said they didn’t want to see Lacey’s tricks. Stupid, but hey, you have to play by their nonsense rules even if it makes it less fun for the audience. The “tricks” are the art. But the judges aren’t very good so you have to cater to them. They cooled it down for the Waltz this week, leading into very subtle, well choreographed moves with great chemistry. If the judges call these tricks, they should be sent home themselves. Judges: 22 The two judges that gave the 7s are stupid and have it in for Lacey.
Maurice & Cheryl (9/10)
Cheryl looked killer and knew the moves. Maurice came to play. He was using his athleticism jumping over Cheryl’s head. Tons of energy, which is what the Jibe is all about. Maurice failed to impress us in past weeks, but this week, he was all that. Cheryl was still the lead in the dance. If you watch it closely, she actually is throwing him around. Oh, this woman is great. We were wrong, she is better than Lacey. There were some awkward moves where Cheryl had to cover up for Maurice in the middle. He just didn’t know which way to turn. But the finish was dazzling and we had our winner this week. Judges 24. To put in perspective how stupid this is, look at some of the 24s from prior weeks. This was the best dance of the show thus far. But at least they didn’t fall asleep.
Rocco & Karina (6/10)
Rocco tried to start off in a blindfold. We wanted to borrow it for the rest of the dance. It looked like a dance at a wedding dance. They just couldn’t pull it off. Some lame applause from the audience that was obviously bored. It just had nothing going for it despite some cornball shenanigans and nice finish by Karina. Judges: 20. Overdone.
Warren & Kym (8/10)
We believe Warren is the most overrated dancer in this competition next to Cloris. He is somewhat graceful, but his physique is out of touch and awkward. Kym though, is killer and she is on par with Cheryl. And her dress this week was a designer dream. The dress was designed to dance, where some moves were done with the dress rather than with Kym’s hands. Warren looked stiff and like a trainee. He has one advantage. He is strong so when Kym wants to make a move that involves trust in her partner, she knows Warren won’t drop her. But it is a bit difficult watching Warren do a pirouette without laughing. Kym leads Warren so well that it is almost seamless. Kym had Warren dancing on her every whim. She is a classic. If you can make a fat man like Warren look good in dance, you can do anything. Judges: 25. That is kind of close, but Maurice did a better job than Warren ever could. They underscored Maurice and over-scored Warren.
Cody & Julianne (8/10)
Lots of energy, like you would expect from the youngest pair in the competition. Cody didn’t have the legwork down though. He was hopping about but Julianne was the only one dancing in parts. As they progressed, Cody loosened up and got more fun and showed in some moves he has great flexibility. There were parts that could have been great where Cody plays Julianne like a guitar, but he made such stupid faces, he lost the magic of it. Still, this is no elimination couple. Judges: 21. OK. Not good judging in comparison to others, but it keeps them in the running.
Toni & Alec (7/10)
Toni came out wearing a full gown that looked like it was worn by Marie Antoinette. It made for an elegant dance. But it made it very difficult for her to move and for us to see her move despite how loud they made the music. We don’t see elimination, but this was not up to Toni’s usual standards. Judges: 22. Pretty close.
Cloris & Corky (4/10)
Time for the joke of the competition. Should have been eliminated in week one or two. Either this is a setup for entertainment factor or she is drawing a sympathy vote. It ain’t talent. Cloris has to act up to get anything done. Trying to be funny. Every move looks like she belongs in a geriatric ward. She has fun, and we give her credit for still standing afterwards, but she doesn’t compare to the rest of the crowd. At the end her wig came off. It was awful. Judges: 16. Way too generous. Let’s cut the patronizing nonsense.
Brooke & Derek (8/10)
Brooke is elegant and the dress was stunning. Woman have a alight advantage because the professional men can really lead them. Brooke though has very nice lines and very pretty arm movement. The end had Brooke kissing her daughter for a nice heart warming touch. We liked this dance. Judges: 28. Now, we liked this a bunch. But that is way over the top. Still, we liked it and we think Brooke is earning big numbers.